Installations | 2017
Lexus Dome
Client
Lexus
Role
Creative & Art Director
Agency
ACTION
Also was created a choreographic performance with custom laser system to mark the opening of Lexus Dome. In partisipation with choreographer Oleg Glushkov and Tundra team to employing the latest technologies to tell the story of the brand's inspiration and philosophy through the language of live performance.
Video
The next element is an interactive bamboo forest. Only natural materials were used to create it: bamboo trunks, stone and live moss. Completely natural at first glance, this area turns into a modern light installation, suddenly continued on a huge LED screen and infinitely reflected in the mirrors. Moreover, light elements in the forest react to the presence and movements of people, entering into a kind of dialogue with them in the language of new technologies.
CELEBRATION ZONE: the visitors are welcome to see a projection show in the final room — a virtual test drive in Lexus branded chairs with the powerful sound of the Mark Levinson system, equipped in the car.
The culmination of this area as well as the entire installation as a whole will be the long-awaited appearance of the car itself, which will finally turn from a digital phantom into a real model of technical and design perfection.
Also was created a choreographic performance with custom laser system to mark the opening of Lexus Dome. In partisipation with choreographer Oleg Glushkov and Tundra team to employing the latest technologies to tell the story of the brand's inspiration and philosophy through the language of live performance.
Team
Creative Directors
Alexander Us
Ilya Balakin
CG Artists
Ilya Samokhvalov
Petr Ermolaev
Anton Nguyen
Sergey Akulyonok
Darya Shurkina
Inna Savina
Zoya Kharakoz
Denis Sidorenko
Artemy Perevertin
Alexey Churochkin
Maxim Meshkov
Yaroslav Svyatykh
Dmitry Cheremnov
Vitalii Zykov
Erik Baymukashev
Art Directors
Ilya Balakin
Philat Matveev
CG Artists
Dmitry Cheremnov
Vitalii Zykov
Erik Baymukashev
Music & Sound Design
Monoleak
D-Pulse
Technical Director
Dmitry Petrov
Supervisors
Denis Sidorenko
Maxim Alaev
Engineering Solution
Vladimir Popilin
Technical Production
Sergey Zakharov
Dmitry Lobov
Pavel Ivaschenko
Evgeny Ivaschenko
Mikhail Portnov
Feodor Selin
Sergey Vostrikov
Maxim Lozinsky
Pavel Melnichuk
Alexander Orekhov
Nikolay Kononov
Alexander Korneev
Maxim Kharin
Vadim Tumanov
Producers
Yana Zakharova
Nikolay Nebolsin
Video Engineer
Maxim Tulin
Technical Contractors
Plan A Collective
Copywriter
Anastasia Smagina
Production Director
Vadim Vinogorov
Concept Artists
Stas Bashkatov
Ekaterina Konovalova
Tatyana Kazakova
Polina Sukhanova
Anton Nguyen
Elizaveta Romanova
Executive Producers
Alexey Rozov
Alexander Us
Software Developer
Ivan Kabalin
Decorators
Freak Fabrique
Video case
EverySecond Production
Process
Inspiration zone: When entering, the guest gets into the real natural zone, which symbolizes the YET philosophy of Lexus brand: harmonious combination of two opposites rather than a compromise.ials and high . The first installation is a waterfall, which appears to violate the laws of gravity. The water droplet distribution system, synchronized with special lighting, creates the illusion of droplets hanging in the air or their endless upward movement.
